Commercial Motor Awards 2017

Asset Alliance scooped two major prizes at the industry-renowned Commercial Motor Awards 2017, being named Finance Provider Of The Year and Rental, Leasing & Contract Hire Provider Of The Year.

Judges heaped praise on the business, saying the contract hire, finance and fleet management specialists “demonstrated real growth, market engagement and customer service”.

The Wolverhampton company – founded by CEO Willie Paterson in 2010 – was also singled out for its “open, honest and proactive” business methods.

Paterson says: “We couldn’t be more thrilled. The shortlists were of such a high standard this year, we were honoured to be among the finalists – so to be chosen as the very best in the business in two separate categories is really special.

“We are especially grateful for the judges’ comments, as they recognise our fresh and unique business approach. Our ambition has always been to redefine the way companies acquire commercial vehicles, and we are achieving that goal.”

Asset Alliance beat some long-established competition to triumph in the first ever Rental, Leasing & Contract Hire Provider Of The Year category, with the company standing out from its peers for its consistency in meeting customers’ requirements as they grow in complexity and scope.

While most businesses procure new trucks and trailers based upon historical buying patterns, Asset Alliance is working hard to ensure both funding and application needs are carefully considered when a business is looking to acquire new or used vehicles to ensure maximum value.

Such dedicated customer service is paying off – the rental, leasing and contract hire divisions of the Asset Alliance Group reported a total turnover of £15.5m for 2016, an increase of almost 48 per cent on 2015.

Paterson adds: “We are fortunate to have an incredibly hard-working and dedicated team, and these awards are a credit to them.”


Note to editors:

Asset Alliance Group is redefining the way companies acquire commercial vehicles, through its brands Asset Alliance, ATE Truck and Trailer Sales, Forest Asset Finance and Total Reefer.

The Group occupies a unique position in the market, as it uses its own funds and significant buying power to supply multi-brand vehicles on any combination of contract hire, operating lease, finance lease or hire purchase. This flexibility, combined with a transparent and consultative approach, helps customers drive maximum efficiency from their fleets.

Asset Alliance Group also stands out for maintaining full control of residual risk through its retail arm ATE Truck and Trailer Sales, which protects customers from overly strict return conditions commonplace in the industry. Its modern workshop facilities also keep end-of-life costs to a minimum and provide the opportunity to refurbish vehicles in-house for an additional life in service.

The Group is headquartered in Wolverhampton and was founded in 2010 by Willie Paterson, former Director of Commercial Finance at Alliance & Leicester plc.

For further information, please contact:

Lucy Pitcher at Garnett Keeler PR
Tel: 020 8647 4467