We are committed to protecting and respecting your security and privacy. This policy sets out how we use cookies on our website, why, and how this allows us to improve our online service. It also tells you how you can manage what cookies are stored on your computer or device.

We use cookies in order to make our website work, or work more efficiently, as well as to provide information to help us to improve our website and to deliver a better service.

What are cookies?

Cookies are small files which are stored on a user’s computer, smartphone, tablet or other device when visiting a website or using an app. They are designed to hold a modest amount of data specific to a particular client and website, and can be accessed either by the web server or by the client computer. This allows the server to deliver a page tailored to a particular user.

There are different types of cookies. They all work in the same way, but have minor differences.

Session cookies

These are temporary cookies which only exist during the time you use the website (or more strictly, until you close the browser after using the website). Session cookies help our websites remember what you chose on the previous page, avoiding the need to re-enter the information.

Persistent cookies

These cookies stay on your device after you have visited the website until they expire, or you remove them. Persistent cookies help us identify you as a returning visitor but do not contain information that could be used to identify you to another person.

How we use cookies

Below is a full list of the cookies used by Asset Alliance Group with a description of what they are used for.

Essential Cookies


Cookie NameDescription
_lscache_varyThis is a persistent cookie. It is used to helps the inbuilt caching service on the website in order to speed up the site and has an expiration of 2 days.
moove_gdpr_popupThis is a persistent cookie. This enables the user to accept the sites cookies policy and to continue their session without having to reprocess consent within each new area of the website visited. It has an expiration of 1 year.
gtag.jsThis is not a cookie itself but enables the deployment of elements which may use cookies.
_ce.cchThis is a session cookie associated with Crazy Egg. It is used to check if cookies can be added and stores the user’s cookie consent state for the current domain. It has a duration of 1 second.
_GRECAPTCHAThis is a persistent cookie associated with Google reCAPTCHA. It’s used for risk analysis and spam protection and may store browsing device information for 6 months.

Performance Cookies

Cookie NameDescription
_gaThis is a persistent cookie. The cookie is used to store client page accesses to Google Analytics, these cookies only track page access and has an expiry of 2 years.
mhVisitorIdThis is a persistent cookie and stores a Visitor ID (generated by MediaHawk) and the IP address of the visitor only. It has an expiry of 12 months.
_lfuuidThis is a persistent cookie and allows a website to track visitor behaviour on the site. Tracking is performed anonymously. This has an expiry of 10 years.
_gat_gtag /_ga_This is a persistent cookie associated with Google Analytics. This cookie is used to distinguish users in Google Analytics 4. If Google Analytics 4 is deployed via Google Tag Manager, this cookie will be named _ga_. It has an expiration of 10 minutes.
test_cookieThis cookie is a persistent cookie set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies. DoubleClick is Googles real time bidding advertising exchange. It has a expiration of 15 minutes.
MUIDThis is a persistent cookie relating to the search engine Bing. It is used to store and track visits across the website. It has an expiration of 1 year.
_ce.gtldThis is a persistent cookie relating to the search engine Bing. It is used to store and track visits across the website. It has an expiration of 1 year.

Targeting Cookies

_uetsidThis is a persistent cookie used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. It has an expiration of 1 day.
IDEThis is a persistent cookie owned by Doubleclick (Google). It is used to provide ad delivery or retargeting and has an expiration of 2 years.
MSPTCThis is a persistent cookie, for the search engine Bing relating to the serving of relevant advertisements to visitors. It has an expiration of 1 year.

How to block or restrict cookies

You can block or restrict cookies set by the Asset Alliance Group website by changing your cookie preferences with us. This can be done via the cookies pop up when initially visiting our website and can be changed in settings, indicated by the cog icon when revisiting the website. You can block or restrict cookies set by any website – including Asset Alliance Group’s website – through the browser settings on each browser you use or on each device you use to access the Internet. The ‘help’ function in your browser should tell you how to do this.

Please be aware that some of our services might not function properly if your browser does not accept cookies. However, you can allow cookies from specific websites by making them “trusted websites” in your Internet browser. For information on how to do this on a wider variety of browsers please click here. This page explains how you can delete and control the cookies that are stored on your computer.

We reserve the right to make changes to our Cookies Policy, and your continued use of our websites is taken as meaning that you agree to such changes.