Shower to the people: Asset Alliance secures £4 million contract with bathroom and kitchen specialists PJH

Asset Alliance Group has sealed a £4 million deal to supply UK bathroom and kitchen experts PJH with 63 new Euro 6 trucks, as part of a major investment to modernise the business.

PJH procured the vehicles, ranging from artics to light commercials, as part of an overall strategy to update all aspects of its operation including its fleet, warehousing, offices and driver PDA solutions.

Of the 63 trucks ordered, 34 will be based at PJH’s distribution centre in Cannock, Staffordshire, while the remaining 29 will operate from its warehouse in Walkden, Manchester.

PJH’s Head of Operations (Cannock), John Nobrega, who carried out a three-way tender for the business, says: “We were bowled over by the quality of service and expertise among the staff at Asset Alliance.

They were very supportive throughout the process and are extremely flexible when it comes to sourcing vehicles, contracts and service agents.

“They’re so easy to deal with and we know that whatever issues we encounter along the way, they’ll jump straight in to rectify. It’s going to be very reassuring to have them by our side throughout the life of the contract.”

He adds: “They’re also competitively priced, support growth, have a fantastic reputation in the industry and as an added bonus, are located close to our Cannock site. I’m delighted we’ve enlisted Asset Alliance to reinvigorate our fleet and help us improve and develop our offer.”

PJH’s new Euro 6 vehicles replace an existing fleet which was approaching six years old, and are expected to significantly reduce fuel consumption, management time and fleet downtime for the company, which is part of the Globe Union group.

The assets also offer improved in-cab technology, and will be capable of carrying heavier and larger capacity loads, helping the business achieve its objective of providing faster deliveries.

Dave Potter, Commercial Development Director at Asset Alliance, says: “We’re thrilled to have secured this contract with PJH and look forward to a long and fruitful relationship with the team, supporting them around the clock to ensure they achieve their ambitious goals.”

As one of the UK’s largest suppliers of bathrooms, kitchens and appliances, PJH distributes its extensive range of products across the UK via a number of channels to reach the end-consumer. Such channels include multiple retailers, local independents, merchants, developers, and national and regional housebuilders.


Note to editors:

Asset Alliance Group is redefining the way companies acquire commercial vehicles, through its brands Asset Alliance, ATE Truck and Trailer Sales, Forest Asset Finance and Total Reefer.

The Group occupies a unique position in the market, as it uses its own funds and significant buying power to supply multi-brand vehicles on any combination of contract hire, operating lease, finance lease or hire purchase. This flexibility, combined with a transparent and consultative approach, helps customers drive maximum efficiency from their fleets.

Asset Alliance Group also stands out for maintaining full control of residual risk through its retail arm ATE Truck and Trailer Sales, which protects customers from overly strict return conditions commonplace in the industry. Its modern workshop facilities also keep end-of-life costs to a minimum and provide the opportunity to refurbish vehicles in-house for an additional life in service.

The Group is headquartered in Wolverhampton and was founded in 2010 by Willie Paterson, former Director of Commercial Finance at Alliance & Leicester plc.

For further information, please contact:

Tim Nixon or Rebecca Gleave at Garnett Keeler PR
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