Asset Alliance Group makes senior Marketing appointment to build on phenomenal growth

Asset Alliance Group has appointed Grant Law as Marketing Director to help steer its portfolio of businesses that includes commercial vehicle sales, contract hire, rental and leasing, and general asset finance.

Law brings an exceptional breadth of expertise and 30 years’ experience to the Group, having worked in senior marketing positions across a range of industries including brewing, leisure, health care, electronics, food manufacturing, IT and utilities – including four years as marketing director at ntl:, now Virgin Media.

Following a recent and extended consultative role for Asset Alliance Group, which comprises Asset Alliance, ATE Truck & Trailer Sales, Forest Asset Finance and Total Reefer, Law has now joined the business full-time as it looks to build on a triumphant 2017 which saw it achieve exceptional growth and scoop two prestigious accolades at the Commercial Motor Awards.

He says: “Asset Alliance Group is a relatively young business that has quickly demonstrated its ability to be a leader in the industry. It is therefore an exciting time to be joining the Group and be part of this industry. We are fortunate to have already attracted some of the leading names in transport fleet operations and established a strong record of success because of the team here at AAG. I am delighted that there is already a clear customer-focused ethos that runs through the core of the company.

“As a multi-faceted finance, rental and retail business in the Commercial Vehicle and now also the Bus and Coach sectors, we have a lot to offer. It is my role to further build our brand, our client base and reinforce our reputation for great service, as well as offer clear guidance on how we can maximise our potential and be the best that we can be.”

Commenting on his experience, Law adds: “I’ve been fortunate to have worked in a real cross-section of businesses, both UK consumer and business marketing, as well as export marketing, and I am looking forward to really harnessing that experience to the benefit of the Group as we look to move to the next stage of our development.”

Law, who is married with two children, has degrees in Marketing and German, and is a long-standing Fellow of both the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing.


Note to editors:

Asset Alliance Group is redefining the way companies acquire commercial vehicles, through its brands Asset Alliance, ATE Truck and Trailer Sales, Forest Asset Finance and Total Reefer.

The Group occupies a unique position in the market, as it uses its own funds and significant buying power to supply multi-brand vehicles on any combination of contract hire, operating lease, finance lease or hire purchase. This flexibility, combined with a transparent and consultative approach, helps customers drive maximum efficiency from their fleets.

Asset Alliance Group also stands out for maintaining full control of residual risk through its retail arm ATE Truck and Trailer Sales, which protects customers from overly strict return conditions commonplace in the industry. Its modern workshop facilities also keep end-of-life costs to a minimum and provide the opportunity to refurbish vehicles in-house for an additional life in service.

The Group is headquartered in Wolverhampton and was founded in 2010 by Willie Paterson, former Director of Commercial Finance at Alliance & Leicester plc.

For further information, please contact:

Tim Nixon or Rebecca Gleave at Garnett Keeler PR
Tel: 020 8647 4467
Email: or