Asset Alliance invests £3m in new Total Traffic Management division

Asset Alliance has entered the traffic management vehicle hire market with a £3m investment to acquire more than 170 specialist vehicles leased to customers by Hull-based bodybuilder Martin Williams.

The deal sees Asset Alliance launch a new ‘Total Traffic Management’ division – giving operators access to a modern fleet of predominantly 3.5, 7.5, 18 and 26-tonne vehicles featuring a mix of cone wells, sign racks, vertical light arrow boards and impact attenuators.

Dave Potter, Asset Alliance Group Commercial and Development Director, says: “We identified an opportunity to bring together one of the most comprehensive fleets of traffic management vehicles in the country with our expertise in vehicle finance and fleet management.

“This is an exciting new area for Asset Alliance, and one where we see significant opportunity for growth. We’re looking forward to working with both existing and future customers in this sector to help them drive new efficiencies, ensure compliance and reduce operating costs.”

Asset Alliance has taken over all existing customer contracts, integrating the vehicles into its fleet management systems. This includes full servicing, maintenance and repair, routine safety inspections, road fund licensing and the provision of 24/7 roadside assistance cover. Servicing is being proactively scheduled to maximise fleet uptime for customers during their busiest periods.

Potter adds: “The quality of the Martin Williams-built fleet has given us a fantastic launch platform, combined with a great customer portfolio. We will be continuing to grow the fleet to meet demand, and actively commissioning bespoke builds with Martin Williams for new contracts.”

Asset Alliance will support customers with a suite of flexible and competitive finance options, including contract hire and hire purchase. Fleet operators can also take advantage of Asset Alliance’s Flexi-Hire product, which provides flexible medium to long-term rental on a rolling basis.

Asset Alliance is part of the Asset Alliance Group, which operates independently of any bank, and can offer more flexible financing packages than conventional finance houses.


Note to editors:

Asset Alliance Group is redefining the way companies acquire commercial vehicles, through its brands Asset Alliance, ATE Truck and Trailer Sales, Forest Asset Finance and Total Reefer.

The Group occupies a unique position in the market, as it uses its own funds and significant buying power to supply multi-brand vehicles on any combination of contract hire, operating lease, finance lease or hire purchase. This flexibility, combined with a transparent and consultative approach, helps customers drive maximum efficiency from their fleets.

Asset Alliance Group also stands out for maintaining full control of residual risk through its retail arm ATE Truck and Trailer Sales, which protects customers from overly strict return conditions commonplace in the industry. Its modern workshop facilities also keep end-of-life costs to a minimum and provide the opportunity to refurbish vehicles in-house for an additional life in service.

The Group is headquartered in Wolverhampton and was founded in 2010 by Willie Paterson, former Director of Commercial Finance at Alliance & Leicester plc.

For further information, please contact:

Lucy Pitcher at Garnett Keeler PR
Tel: 020 8647 4467