Asset Alliance Group extends deal with Aston Martin race ace

As a business we firmly believe in long-term partnerships with staff, customers, suppliers and partners. We have built our success by doing business the right way, with the right people.

The same story has evolved around the company’s sponsorships and charitable efforts.

This is why we are proud to renew our partnership with legendary endurance racing driver Jonny Adam for the ninth consecutive year.

The Aston Martin Racing factory driver is contesting the 2024 British GT Championship in an Aston Martin Vantage GT3 Evo for Blackthorn AMR alongside Giacomo Petrobelli.

Adam will also take on the European Le Mans Series in a Vantage GT3 with the Grid Motorsport by TF squad sharing driving duties with teammates Martin Berry and Lorcan Hanafin.

Grant Law, Marketing Director at Asset Alliance Group, says: “Jonny’s success on the track speaks for itself, with multiple Le Mans and British GT titles, as well as a string of individual records to his name. But it’s his attitude and professional commitment to supporting our business that marks him out as a standout partner.

“His ability to draw together the high-performance aspects of motorsport and business make him the ideal brand ambassador for Asset Alliance Group to support our brand programmes, corporate events and provide unique experiences for colleagues and clients around the UK and Europe.

“We are looking forward to collaborating with him again on exciting new projects in the year ahead and wish him every success in his bid to win a record fifth British GT championship title.”

Double Le Mans 24hrs class winner and four-time British GT champion Adam says: “I’m really pleased to be extending the relationship with Asset Alliance Group for the 2024 season.

“It’s absolutely mega to work alongside such a forward-thinking business. I’m proud of what we have achieved together over the years, but we are always still pushing to get the best out of each other with innovative ideas.

“This season has all the ingredients to be a special one as I’ll be racing the new Aston Martin Vantage GT3 in two hotly contested championships, and I am looking forward to welcoming the Asset Alliance team and their guests to races and events throughout the year.”

Click here to watch Jonny reveal his new race helmet design featuring the Asset Alliance Group logo.