Chereau
Chereau manufactured its first refrigerated trailer in 1950, and continues to specialise in temperature controlled transport today. Some 4,000 semi-trailers and rigid bodies are produced at its Normandy, France, factories every year.
The company prides itself on its ability to custom-build trailers and bodies to its customers’ exact requirements, and has 800 different options available. It claims to produce a staggering 1,600 different variants, meaning the same vehicle is only produced 2.5 times on average.
Chereau invests heavily in research and development, and its trailers include a number of innovative features. These include its Flex-C LED rear lamps, which are practically unbreakable. They are made from a strong polycarbonate, and are mounted on flexible brackets that retract during impact, and then automatically return to their correct position.
While roughly half of Chereau’s reefers are sold into its domestic market, the rest are exported across Europe, including a growing number to the UK.
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At Asset Alliance Group, our primary role is to help you select the best option for your business to optimize your P&L, balance sheet, cash flow and tax management through the range of options that are available to you.
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