NewsMichael Bycroft

Michael Bycroft

Managing Director

Michael Bycroft is the Managing Director at Asset Alliance Group, where he leads the strategic development of the business across all divisions. With over 30 years’ experience in asset finance, Michael began his career as a graduate trainee before founding Forest Asset Finance, which was successfully acquired and integrated into Asset Alliance Group. He has played a key role in driving growth, particularly within the bus & coach sector.

When Everything Feels Uncertain, Lock Down What You Can

Posted on 19th May 2026 by Michael Bycroft

The world has shifted considerably in a short space of time. Conflict in Iran has pushed oil prices to levels that are causing real pain across the transport sector, supply chains are still far from settled, and operators across the road transport sectors are being asked to make long-term decisions in a climate that makes […]