Customer Charter 

Putting Our Customers First


At Asset Alliance Group, our commitment is built around…

Relationship Management 

WE SEE IT FROM YOUR POINT OF VIEW

Partnership for the long-term  

  • We will spend time getting to know your business, listening and learning. 
  • We will build strong, trusted relationships with your company, with easy access to our team.
  • We will structure our regional network of sales and service to provide support at a local level. 
  • We will conduct regular customer reviews to monitor our performance.

Clear Communication

STRAIGHT TALKING, FRIENDLY SERVICE

Easy to deal with  

  • We are committed to being accessible at all times, positive and prompt in our response and with  dedicated points of contact for Sales and Service. 
  • We will ensure 24/7/365 access for breakdown and be there for you whenever you need us.
  • We will keep you updated regularly on progress of any VOR allowing you to plan for contingencies.
  • We will listen, view issues from your perspective, manage matters amicably and fairly at all times.

Reliable Expertise

MAKING IT EASY TO DO BUSINESS

Specialist knowledge you can trust

  • We will always be flexible and propose the best financial, funding and vehicle performance solution for your business.
  • We will give you an honest assessment of equipment we sell to you with full details and images of equipment and be transparent about condition and warranties. 
  • We will ensure our network of repair and maintenance providers is built upon excellence in service, response and value. 

Transparency and Simplicity

ALWAYS OPEN AND UPFRONT

Open and clear charges  

  • We are committed to making your finance clear in our agreements, documentation and payments.
  • We will keep documentation simple and explain everything with you in layman’s terms, and if you have questions, we will always take the time to go through them with you.
  • We will make you aware of any additional charges and seek your authority before we proceed.   

Safety and Compliance

WE NEVER COMPROMISE

Confidence that we will do things properly

  • We act as a business regulated by the Financial Conduct Authority, delivering confidence in our services and ensuring correct recourse when required.
  • We will ensure all our vehicles are safe,
    legally compliant and regularly serviced by our trusted maintenance partners who we audit and review regularly.
  • We will provide documented evidence of work carried out and copies of all legislative paperwork. 

Personal Responsibility

OWNING ISSUES, DRIVING CHANGE

Continuous Quality Improvement  

  • We will own your enquiry or issue. We will not pass you to multiple different people, but promise to let you know who is dealing with your enquiry and they will update you regularly. 
  • When things go wrong – as they will from time to time – we want you to know we will deal with your complaint with sensitivity and look to provide clarity and corrective solutions. 
  • We will operate our business to minimise our environmental impact.