As he prepares to return for another run at the British GT title, Jonny Adam is proud to confirm that another long-standing relationship will continue for this season. Ten years since his debut in British GT, 2025 also marks a decade of racing with the support of Asset Alliance Group.
The two-time 24 Hours of Le Mans winner and four-time British GT champion will line up with Blackthorn AMR in his familiar Aston Martin, looking to return to the top step of the podium alongside his teammate Giacomo Petrobelli.
Jonny has proudly showcased Asset Alliance Group on his helmet, race suit and car across multiple championships, including each of his four British GT title winning seasons.
The Scotsman is delighted that the brand will return with him to the championship for a 10th season, which gets underway at Donington Park at the start of April. “Asset Alliance Group have been part of my racing career for 10 years, and I am hugely proud of the relationship that we have built over that time. We have won some fantastic races together, and they have been a major part of the results achieved, so they are like my lucky charm!
“Beyond supporting my efforts on track, the work Asset Alliance Group do to support the wider business of motorsport, and the involvement they have in paddocks at every level, is huge. They are a major part of making sure teams are on the grid every weekend, and I am really pleased to continue the relationship with the team, who have become like extended family over the years. I’m looking forward to welcoming them to races throughout the year and seeing if we can make the 10th year the best yet,” he says.
Grant Law, Marketing Director at Asset Alliance Group, adds: “Ten years ago, thanks to Jonny, we began on a path of growing involvement in motorsport, and our partnership remains a cornerstone of our ever-evolving Asset Alliance Group sponsorship programme. So far, it has been an amazing decade of success. We have memories that will live long, and we are looking forward to more and going again with his new assault on the British GT title together with Giacomo, Blackthorn and Aston Martin. Jonny, of course, as well as being a multi-champion driver, is the consummate professional and always gives us his full support on and off the track. It is a genuine pleasure to have a sponsorship partner of Jonny, and we can’t wait for the season to get underway next month.”
The opening round of the 2025 British GT Championship takes place at Donington Park on April 5-6.
