The commercial vehicle specialist has secured the headline sponsorship of the championship in a three-year deal.
The 2024 Asset Alliance Group Scottish Rally Championship will kick off with the McDonald & Munro Speyside Stages on 19-20 April.
Grant Law, Marketing Director of Asset Alliance Group, says: “We have been actively involved in motorsport sponsorship and supporting leading senior and junior rally drivers over a number of years, and we are thrilled to now step up to the available title sponsorship of the SRC and support a championship so close to home.
“As a well-established UK provider of finance and leasing across commercial vehicles, including trucks, trailers, transport and construction vehicles, we also see this as a great opportunity to support those involved in the sport with specialist asset finance needs.
“We look forward to working with the SRC team to explore ways we can add value to what is one of the best rally championships in the UK.”
SRC Chairman Tom Hynd says Asset Alliance Group was “the best choice” for the championship’s top-tier sponsorship.
“They already have a strong connection to motorsport through the support of many young drivers across different disciplines,” he says.
“They have the same positive attitude about helping grow the profile of the SRC. As a championship we can now grow even more from the strong platform we already have to help promote the SRC, its competitors and fellow supporters to take us from strength to strength for a successful future.”
