Describe your remit and responsibilities? I have various responsibilities and I’m constantly juggling projects. These include developing and implementing our brand strategy, ensuring it aligns with the overall business objectives. I also oversee the development and execution of all brand marketing campaigns, including digital advertising, events, social media, and content marketing. My job involves collaborating […]
Motorsport sponsorship has always been close to our hearts. We work hard to cultivate connections across several categories, providing our business with great brand awareness, customer hospitality and networking opportunities. In recent years, we have created loyal and lasting relationships with four champion drivers who have all delivered excellent seasons once again. In the GT […]
Helen Thain, Finance and Administration Manager I’m proud to say that I’ve been working for Asset Alliance Group since the business was established in 2012. Together with Anne Weaver, we are the longest serving women in the company. The business has grown and changed so much in the past 11 years – from two small […]
Experienced bus and coach specialists, Paul Fairbanks and Michael Gillen, have been appointed as Business Development Managers at Asset Alliance Group. The pair join the commercial vehicle specialist to support the ambitions of its Bus & Coach division, one of the company’s biggest growth areas. They will be responsible for securing new business, helping to […]
Michael Bycroft will take on a wider brief at Asset Alliance Group after being promoted to the new position of Managing Director, Asset Finance & Leasing. Previously Managing Director of Bus & Coach, Bycroft now assumes responsibility for the strategic development of the Group and will oversee the truck and trailer contract hire, leasing and […]
Peter Hatton, Fleet Tyre Manager I head up the Fleet Tyre Centre in Wolverhampton. It was set-up last year to bring savings and efficiencies to our annual costs across the 3,000-plus vehicles Asset Alliance Group has on lease with tyre contracts. It’s a big job, but we’ve made considerable progress in a short space of […]
We are very happy to share with you our fifth state of the sector report – the Industry Monitor 2023 – produced in association with Motor Transport and Commercial Motor, which was officially launched at this year’s Road Transport Expo, held at NAEC Stoneleigh. The report includes the results of a major survey carried out […]
As a small business owner, you understand the importance of delegating tasks to experts, freeing up your valuable time to focus on your core business. One area that can consume significant resources is the management of your fleet of vehicles. Effective fleet management involves a range of tasks, from maintenance and repairs to compliance with […]
As a fleet operator in the UK, it’s essential to ensure that your vehicles and drivers comply with the regulations set out by the Driver and Vehicle Standards Agency (DVSA). DVSA is responsible for conducting driving tests, enforcing vehicle safety standards, and supervising MOT testing across Great Britain. Compliance is an ongoing process that requires […]
British GT Championship race ace Jonny Adam has unveiled a special helmet design to raise awareness of Maggie’s, the cancer care charity supported by our CEO, Willie Paterson, and the team at Asset Alliance Group. Jonny will debut the helmet – custom-painted in Maggie’s colours to symbolise hope, strength and solidarity in the face of […]
